The Opportunity During the Stay

Once a guest has checked in, hotels have a valuable opportunity to enhance the experience while generating additional revenue.

However, many services go unnoticed simply because guests aren’t aware they exist.

1. Make Experiences Visible

Guests are far more likely to book experiences when they are clearly presented.

Examples include:

• Spa availability

• Cocktail offers

• Late checkout options

• Restaurant reservations

Visibility drives engagement.

2. Offer Suggestions at the Right Time

Guests are most receptive when they are already enjoying the property.

For example:

• Afternoon spa promotions

• Pre-dinner drink recommendations

• Evening dining suggestions

Timing makes offers feel helpful rather than promotional.

3. Partner With Local Businesses

Boutique hotels can create great guest experiences by recommending nearby venues.

Popular partnerships include:

• Local restaurants

• Activity providers

• Cultural attractions

These recommendations enhance the stay while creating potential commercial partnerships.

The Takeaway

Increasing in-stay revenue doesn’t require dramatic changes. Small improvements in visibility, timing, and guest awareness can make a significant difference.